How do foreign pension real estate go into the development path of domestic pension real estate or pension institutions recently?

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  1. In recent years, the Great Leap Forward of foreign -funded elderly care enterprises has entered China, and the news of cooperation with domestic enterprises and project landing has been frequently reported. The most conspicuous of which are the three major foreign owners: one is the "American department" represented by CPM, Emeritus, Fortress, ABHOW; the other is the " "Japan and South Korea"; the last one is the "French Department" represented by Colisée and Orpea.
    If foreign -funded pension service agencies are mainly deployed in first -tier cities such as Beijing, Shanghai, Guangzhou, and second -tier cities such as Dalian, Qingdao, Changzhou, Nanjing (especially the Yangtze River Delta region). They tend to choose cities with a certain consumption capacity, obvious aging trend, and development space.
    The summary, foreign investment participating in domestic pension real estate and pension service industry has the following eight characteristics:
    The characteristics 1: community embedded type, medical and nursing combination, CCRC development model
    Foreign capital developed pension real estate in my country There are three main modes: community embedded type, urban medical and nursing combination, and CCRC continuous care of the retired community.
    The first model -embedded in a pension apartment in the community. The representative project is Kaijian International. Ocean Real Estate high -end residential project Ocean is in the villa community.
    The second model -a combination of urban medical and nursing pension institutions. The representative project is Shanghai Li Ai Yi Yangyuan. It is only 8 minutes drive from the nearest hospital. Three hospitals have established medical cooperation relationships.
    The third model -CCRC continuous care of the retirement community, representing the project with the Star Fort Central Project, providing the elderly with excellent one -stop retirement service and customized assistance life services. Yixing Jiu Rucheng Pension Complex is also a typical representative of the CCRC model. It is to create a form of nursing homes, hospitals, shopping centers, green food bases, hotels, schools, parks, apartments, etc. Independent living areas, assistance of living areas, professional care areas, dementia care areas, and dying care areas, etc., to meet the pension life cycle.
    For resort -type health -care institutions that domestic development companies are pursuing, foreign -funded enterprises are currently involved less.
    The feature II: Mainly aim at the high -end pension market
    From the perspective of the open -aged service agencies that have been opened and operated, foreign capital is mainly aimed at the high -end pension market:
    The 2 projects in Shanghai in Shanghai, such as Kaijian International, According to different service items, about 10,000 yuan per month per month; RMB 30,000; Osaka Changshou Holdings Company in Qingdao's Japanese -style senior elderly apartment with a deposit of up to 2 million yuan; Taikang House. Yanyuan's stay at the starting price of 200,000 yuan.
    The feature three: Entering the market for the care care care market
    Cenhe according to age and physical function, the pension customer base is generally divided into four categories: active elderly, independent elderly people, media assisting the elderly, and care for the elderly. Due to the difficulty and high risks of the market service and care market, domestic companies are currently unwilling to touch this field. As a result, most of the current Chinese pension service agencies are facing active elderly and independent elderly people. The elderly are still missing. With rich service experience, foreign -funded institutions have entered these two major segments, such as postoperative rehabilitation markets, dementia markets, and stroke sequelae care markets, which has become their advantage.
    If Kaijian International. Xu Huiyuan provides the treatment of various chronic diseases, postoperative recovery, rehabilitation, and physical therapy services of surgery; The disabled elderly provides high -quality nursing services; Shanghai Li Ai Yi Yangyuan is mainly for professional care dementia and disabled elders. The main features of nursing "elderly dementia" are the main features, covering various dementia care, Parkinson's disease care, nursing of Parkinson Stroke sequelae care, postoperative rehabilitation care, fracture and other severe care, etc.; ORPEA Nanjing project mainly receives disabled and semi -disabled elderly. Yixing Jiu Rucheng's elderly pension composite has a professional rehabilitation medical institution, which specializes in the treatment of postoperative rehabilitation and elderly diseases and chronic disease diagnosis.
    The feature 4: Comprehensive penetration of 90%of the home care market
    based on the national conditions of 90%of the elderly home care for the elderly in China, foreign institutions are very concerned about this market and accelerate the development of home care services.
    The US Fortress and Fosun Group began to enter the home care market and introduced the US high -quality home care management system to China. It also provides professional postoperative rehabilitation care package and other home care services.
    Igly Aishengya Group and Singapore Yikang Healthcare Group launched the "home care" business in Shanghai as early as 2011 to introduce advanced home care concepts, experience and technologies in Sweden and Singapore. Comprehensive nursing and observation services, guiding disease prevention and rehabilitation training services in accordance with the health care of the doctor's order, and professional care for common diseases.
    The feature 5: Use old facilities to transform
    In order to reduce early development investment, foreign institutions often use old facilities to transform into pension institutions. In succession, the construction area is 18,000 square meters; the Shanghai Li Ai Yi Yangyuan was re -modified to re -modify the resort hotel once operated by the Xietong Group; of. Nesting the old facilities do not need to invest in land costs in the early stage, and can reduce the cost of building security, which undoubtedly greatly reduces development costs, which can greatly shorten the return on investment return cycles. Therefore, it has become a model for foreign institutions.
    The feature 6: Accelerate the pace of chain expansion
    The desire to enter the Chinese market is becoming increasingly strong, and most of them are expanded rapidly across the country by chain operations.
    The Japanese Wisnet officially entered the home care market of the elderly in China in 2004. In 2011, the company opened the Pension Service Center in Dalian, with the goal of building more than 600 similar pension service centers in the three East provinces in the future.
    The Japanese RIEI opened the Ritual and Elderly Care Service Center in Beijing in 2011. center".
    Saksaka Changshou Holdings, Japan, set up the first Japanese -style senior apartment in Qingdao in 2011. It plans to open 100 similar elderly apartments within 10 years.
    Maen CPM -Kaijian International, a subsidiary of CPM in China, focuses on opening an elderly rehabilitation care institution in China. It is headquartered in Shanghai and currently has three pension service agencies in Shanghai and Beijing. It will open the fourth in Changzhou In the future, the elderly service agency will be centered on Shanghai and the Yangtze River Delta to radiate the whole country.
    Colisée in France has begun to develop to the Chinese market, and a branch company has been established in Beijing. It is planned to open 50 pension institutions within five years.
    The feature 7: To form a strategic alliance with local enterprises
    In addition to entering the Chinese pension care market in the form of direct investment and development, more foreign investment is fully participating in market competition through cooperation with local enterprises.
    Fortress and Fosun Group founded Shanghai Starburg, which is committed to developing the pension community project in China. The investment ratio of both parties each accounts for 50%of the shares. Shanghai Xingbao Central Phase I and Pujiang Community of Xingbao, Xingbao Central Phase II will open in early 2018.
    Meon -and -ocean real estate for the establishment of a Sino -foreign joint venture for CPM and Oceanic Real Estate, which is used to develop and operate pension real estate projects in China. The projects that have been operated at present are Chunxuanmao. Embeds similar pension service agencies.
    The cooperation between Japan RIEI and Shanghai Xietong (Group) Co., Ltd. established the "Shanghai Li'ai Enterprise Management Consulting Co., Ltd." in joint ventures in Jiading District, Shanghai. The Yi Yangyuan opened in Shanghai in 2013.
    The first project built by COLISée, France, landed in Guangdong. Colisée is responsible for providing the design, operation and services of pension institutions, and China is responsible for providing land and pension institutions.
    France ORPEA cooperated with Beijing Beichen Industrial Group in 2017 to settle in Changsha Beichen International Health City to provide the project with international leading pension health technology and management resources.
    The feature 8: The derivative industry follows the layout
    Ip pension industry involves a wide range of fields. In addition to the pension service industry in the core link, upstream and downstream medical equipment supply, health food supply, nursing staff training and other supporting industries, etc. It is also a key link. Foreign capital has also stepped up China's pension derivation industry.
    The largest Japanese medical museum in Japan's nursing device industry established a joint venture in Shanghai in 2012, and first started selling nursing equipment such as wheelchairs from Shanghai and Beijing. 100 million yen.
    In addition to participating in the development of the elderly community and providing home care services, the American Star Fort also provides professional pension consulting services for many domestic pension real estate investment and developers, involving Beijing, Shanghai, Dalian, Ningbo, Hangzhou, etc. city.
    ABHOW output training services to domestic pension real estate opening enterprises. While helping developing companies introduce third parties and provide them with IT systems specifically designed for the pension community, for the current situation of lack of professional talents in China ’s pension market market, It also provides development companies with comprehensive international training and consulting services.

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